A new social media travel guide from some guys from Google. A cool new social community with lots of cool features and potential.
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I absolutely love this idea, however I already see a problem. This will become so overwhelmed with businesses pushing their own stores. Checking Toronto, one of the first results is for "Winners" with the comment "Canada's off-price leader. Find great fashion in these stores". Ugh.
They do have the flag option, so users can moderate the content, so if it is commercial it should be caught.
Sadly, flag options can be greatly abused. And if the commercial content starts to take over, the moderation work may be too much for just a few people to handle. Still, for my next trip I will definitely be keeping this in mind.